Maria Burns Ortiz

Week 9 – Sports journalism that moves you.
Part II – Athletes and social media

Readings:
Brand It Like Beckham. Kristin Bolt, Time.

Guide to league’s social media policies. Maria Burns Ortiz, ESPN.com.

IOC Social Media, Blogging and Internet Guidelines

Olympic Athletes Rebel Against Social-Media Rules. Emma Hall, Ad Age.

How Social Media Is Introducing NBA Fans to a Budding Star. Sam Laird, Mashable.

How NFL Athletes Use Social Media To Build Their Brand, Land Endorsement Deals. John Talty, International Business Times

Amy Jo Martin blazes trails with Shaq. Maria Burns Ortiz, ESPN.com (Skip “Something to tweet home about” or “If you could pick any four people…”)

Ad.ly Reveals the 10 Most Influential Athletes on Twitter

Chad Ochocinco Tops Most Influential Athletes In Social Media List. Darren Rovell, CNBC

Blog 1: Give an example of an athlete that successful uses social media. What does he/she do? How do you define social media success?

Blog 2: Should a league or other sports governing body have the right to tell athletes what they can or cannot tweet? What about when they can or cannot tweet? Should there be different standards for amateur athletes (NCAA or Olympics) vs. professional athletes?

Assignment 1: Final Project Update

Skill: Storify