Maria Burns Ortiz

Week 10 – The rise of ESPN and the regional sports networks/sports websites. Convergence and multiplatform content. (Nov. 16)

Readings:

• “ESPN see growth in local sports markets.” Marketplace.

• “ESPN: The local leader in sports?” Eric Fisher, Sports Business Journal.

• “Will you be ready when ESPN Local comes to town?” Poynter.

• “A Network of Their Own.” NPR On the Media.

• “The Rise of ESPN.” Terence Smith, PBS Transcript.

• “The Ledger Domain: The Effect of Regional Sports Networks.” Maury Brown, Baseball Prospectus.

• “ESPN’s leap into the major leagues.” Marketplace. (Also read and/or listen to the “Bodenheimer full interview” and “ESPN corporate history” links in the accompanying box.)

• “ESPN can’t just bigfoot its way into local markets.” James Rainey, Los Angeles Times.

Additional Sites:

• NESN.com

• ESPNBoston.com

• Boston Globe

• Boston Herald

• SportsNet New York

• New York Times Sports

• New York Daily News Sports

• ESPN New York

Blog Assignment: How has ESPN, and subsequent regional sports networks, impacted sports media – for better and for worse?

Final Project Draft (Optional)

Guest speaker: Eric Ortiz, New Media Editor, NESN.com, former MLB Editor, ESPN.com

Skill: Internships